IG Arena Founding Partner | Niterra Co., Ltd.

Background of the Partnership

IG Arena strives to become a world-class smart arena, embodying the principles of "GLOBAL - Delivering top-tier entertainment experiences," "SMART - Connecting through innovation and bringing joy," and "COMMUNITY - Serving as a hub for sports and culture, fostering local development."
This narrative aligns with Niterra Group's vision of coexistence with Aichi Prefecture, where its headquarters and primary factories are situated, and its spiration to be a global enterprise that "illuminates the Earth." United by their shared commitment to shine together, they have reached a Founding Partnership agreement.

About IG Arena

Grand Opening in Aichi Prefecture, Summer 2025!
Japan's largest hybrid oval-shaped entertainment arena

Boasting a maximum seating capacity of 17,000 people, it features seating arrangements suitable for both sports and concerts, premium dining experiences in suites and lounges, diverse booth setups from partner companies, and a ceiling height of 30 meters, making it a truly global standard arena. The arena is the home of the Nagoya Diamond Dolphins basketball team and hosts the Nagoya Grand Sumo Tournament.
In February 2024, the naming rights for IG Arena were announced, with IG Group (UK) becoming the naming sponsor. The exterior and interior design (partially) of the arena will be handled by the architecture and urban design firm Kengo Kuma & Associates.
*The numbers below are approximate.

Visit the IG Arena website.

Introducing Our Partnerships

Gate Naming

Niterra GATE│2nd Floor

We'll welcome visitors to IG Arena through the Niterra GATE, prominently featuring the Niterra logo. You'll be able to see this gate from Otsu-dori Avenue. Please take a look when you're in the area!
Wall Advertisement

2nd Floor

You'll find decorations on the concourse wall just inside the Niterra GATE as you enter the arena. This photo spot features silhouettes inspired by IG Arena's diverse events: sports, music, dance, sumo, and figure skating. Strike a pose, take some photos, and share them on social media!
Niterra Terrace

Niterra CASTLE VIEW TERRACE│4th Floor

This terrace offers views of lush greenery and Nagoya Castle. It's a photo spot featuring illustrations of famous Nagoya landmarks and local specialties, perfect for taking pictures. Strike a pose, take some photos, and share them on social media!
Staircase Advertisement

Displayed on select staircases between the 1st and 2nd Floors

The advertisements showcase a timeline related to IG Arena and our company. They also incorporate the history of Nagoya, Aichi, sports, and music, allowing visitors to explore the journey leading up to the opening of IG Arena.
Activation Space

2nd Floor

This is our permanent exhibition space. At the center of the space, we have installed an earth-themed installation featuring the product "Phosmic® Earth" by Niterra Group's NTK Ceratec Co., Ltd. This installation expresses Niterra Group's commitment and vision to "We will be a company that brightens the Earth."
On the large monitor on the left side of the space, we are showcasing our company's initiatives through our corporate commercial videos.
At the back of the space, we have set up a game based on the concepts of "archery" and "power generation." In this game, visitors generate electricity to create "electric arrows" and deliver them to the Earth, symbolically brightening the planet. It is a game that can be enjoyed by visitors of all ages, so if you visit IG Arena, be sure to give it a try!

©AIA corporation
　The image for illustration purposes only.