Philosophy and Strategy
The Niterra Way
Niterra has newly set the values to be shared across the company by reviewing and outlining the ideas that have been valued since the founding of Morimura Gumi, from which the Morimura Group originated. By never straying from the values passed down through the generations and reaffirming the role that we are committed to fulfill, we will continue to make steady progress.
Positioning of the Niterra Way
The Niterra Way refers to a set of philosophies that includes values that are shared by the entire Niterra Group, and the actions based on those philosophies, as well as the manner in which those actions are carried out.
The Niterra Way – The Niterra Group’s Shared Values –
The Niterra Way refers to the values of the Niterra Group that all employees commit to sharing and passing down to the next generations.
- Dokuritsu-Jiei
：Demonstrate a commitment to taking ownership－trusting in your own capabilities without relying on others.
- Soshi-Kantetsu
：Have cherished desire, and carry it through till the end
- Shisei-Shinjitsu
：Embody the highest levels of sincerity, honesty, and authenticity－free from deception or pretense.
- Shikai-Keitei
：Conduct business that contributes to global peace and shared prosperity
Corporate Philosophy
Three elements constitute our corporate philosophy.
- Commitment
- With full use of the most suitable technology and our accumulated experience, we continue striving to offer new values to the peoples of the world.
- Management Policy
- We offer a working environment in which each one of us is encouraged to make full use of his or her personality and capability. With all our power we are dedicated to pursue management based on trust and confidence.
- Action Guideline
- Ever onward!
Always mindful of what is the best course, we swiftly put it into action.
- Slogan
- With established trust and confidence inside and outside the company,
we aim to contribute to the peoples of the world by creating
and putting at their proposal new values for the future.
Medium-to-long-term Management Policy
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