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Management Philosophy

The Niterra WayNiterra Way

Niterra has newly set the values to be shared across the company by reviewing and outlining the ideas that have been valued since the founding of Morimura Gumi, from which the Morimura Group originated. By never straying from the values passed down through the generations and reaffirming the role that we are committed to fulfill, we will continue to make steady progress.

The positioning of The Niterra Way

The Niterra Way is structured as follows: From the apex of the cone, it consists of the corporate philosophy, Sustainability Charter, corporate code of conduct, and Sustainability Basic Policy. At its foundation are the basic stance (Quality Products and Involvement by All), and further at its foundation are the shared values (Dokuritsu-Jiei and Soshi-Kantetsu original aspirations, utmost sincerity and Shisei-Shinjitsu, and Shikai-Keitei).

The Niterra Way refers to a set of philosophies that includes values that are shared by the entire Niterra Group, and the actions based on those philosophies, as well as the manner in which those actions are carried out.
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The Niterra Way – The Niterra Group’s Shared Values –

The Niterra Way refers to the values of the Niterra Group that all employees commit to sharing and passing down to the next generations.

  • Dokuritsu-Jiei

    Demonstrate a commitment to taking ownership－trusting in your own capabilities without relying on others.

  • Soshi-Kantetsu

    Have cherished desire, and carry it through till the end

  • Shisei-Shinjitsu

    Embody the highest levels of sincerity, honesty, and authenticity－free from deception or pretense.

  • Shikai-Keitei

    Conduct business that contributes to global peace and shared prosperity

Corporate PhilosophyPhilosophy

Three elements constitute our corporate philosophy.

It consists of three elements.
Commitment
With full use of the most suitable technology and our accumulated experience, we continue striving to offer new values to the peoples of the world.
Management Policy
We offer a working environment in which each one of us is encouraged to make full use of his or her personality and capability. With all our power we are dedicated to pursue management based on trust and confidence.
Action Guidelines
Ever onward! Always mindful of what is the best course, we swiftly put it into action.

Slogan

With established trust and confidence inside and outside the company, we aim to contribute to the peoples of the world by creating and putting at their proposal new values for the future.
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Medium- to Long-Term Management PolicyManagement Policy

Vision

by solving social issues through our unique, Tokushu, technologies and ideas.We will be a company that brightens the Earth

Our Mission

By integrating our established ceramics-based core assets
​ with newly developed ones, we will link these core assets together, optimize the efficient use of minimal resources, and deliver regenerative and circular solutions to society.
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